USA Pickleball adds Cogir partnership focused on older adults
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Coachino Daily Digest · Source: USA Pickleball
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USA Pickleball has named Cogir Senior Living its exclusive partner in the senior living community category. The organizations plan to promote participation and social connection through the sport. Their first announced event activity is a player lounge at the National Championships in San Diego, giving competitors a place to rest and meet between matches.
Analyse Coachino
For clubs serving older adults, practical access, welcoming sessions and opportunities to socialize matter more than a sponsor announcement alone.
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DUPR has appointed JOOLA as title sponsor, expanding a partnership that already includes college competition and an official ball agreement. The announcement also adds a shopping benefit: eligible DUPR+ members receive a $30 gift card for JOOLA products, while annual membership costs $19.99.
The offer applies only in eligible countries, but the announcement does not identify them. JOOLA already sponsors the DUPR College Pickleball Tour, and its JOOLA HC-40 serves as DUPR’s official ball for competitions it operates or sanctions.
Analyse Coachino
For athletes weighing DUPR+, the gift card exceeds the annual fee in face value, but country eligibility remains an important unanswered detail.
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Beyond The Bounce says Zane Navratil will create exclusive original programming for its pickleball media platform. The company also announced an expanded ownership and advisory group that includes professional players and media executives. Its website and social channels are operating, while mobile applications remain planned. The announcement outlines a content strategy but does not establish audience results or commercial performance.
Analyse Coachino
Clubs considering media partnerships can ask what content, distribution and audience reporting are available today, and distinguish those commitments from features still being developed.
Source: Beyond The Bounce / PR Newswire·Publié le:
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The Global Pickleball Summit 2026, organised by RacketPro in Hong Kong from October 18 to 20, moved the conversation from growth to structure, Pickleball News Asia reports. Timed just before the Hang Seng Bank Hong Kong Slam, it opened with social play and a session with pros such as Ben Johns, Anna Bright and Len Yang.
Panels covered growth data, education, sustainable facilities, national federations, youth curricula and technology, and one asked whether the Olympics should be the goal at all. Erika Von Heiland Strader, who leads the Global Pickleball Federation, said recreation drives participation while governance brings legitimacy.
Analyse Coachino
Talk of curricula and youth pathways at a global summit signals demand for qualified coaching. Coaches who document their programmes will be better placed as federations set standards.
